 Just
because you can do something, doesn't mean you should.
Almost everyone that has ever logged onto the Internet
has experienced the intrusive nature of pop-up advertising
windows, which unexpectedly interrupts what you are doing,
to try to sell you something you didn’t want in the first
place. It is true that many companies have made a lot
of money off of pop-up ad campaigns, but it still doesn't
change the fact that the majority of people don't agree
with their use. Almost everyone today has some sort of
pop-up blocking software on their computer. Yet if you
turn it off for a few days you will see that many companies
are still utilizing these internet marketing strategies.
An unwanted pop-up window should not be confused with
the functional use of windows on websites, such as windows
opening to enlarge a photo, or as part of an online application
that you initiated and are voluntarily participating
in.
Ethical marketing strategies on the Internet as well
as in the search engines have been a very popular issue
among Internet users across the globe. Another questionable
Internet marketing strategy, E-mail marketing, better
known as "Spam", has been a huge problem in
recent years. Misalignment of principles or lack of an
ethical internet marketing philosophy is what spawns
the use of such unethical marketing strategies by some
Internet marketing companies. In case of E-mail marketing
it is important understand that it's the overuse or abuse
of an Internet technology that creates the "Spam" in
your inbox. Inclusive or "authorized" E-mail
marketing is where the customer requests to be put on
an e-mail list in order to receive information about
particular products, services, information or newsletters
from a particular business or organization’s website.
Utilizing principles in business situations, as well
as in the implementation of marketing strategies has
always been the practice of our Internet marketing and
search engine marketing professionals at IntraMedia since 1999.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on Internet marketing and search engine marketing
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