 Ethical
search engine optimization requires an acknowledgement
of professional responsibility, implementation of ethical
business practices, and proper alignment of principles.
The reason why it's important to stress the ethical use
of search engine optimization is that there are, unfortunately,
people and entities that unethically manipulate search
engine optimization and other search engine marketing
strategies for financial gain. This is an unfortunate
practice that consumers must be aware of when shopping
for a search engine marketing company. Consumers should
ensure that the search engine optimization professionals
they are working with operate with principles that are
inline with their own. The search engine marketing company
should also utilize only ethical search engine optimization
methods.
It's also important to understand that ethical search
engine optimization is more than a matter of "doing
the right thing" in regards to one’s ethics and
principles. Ethical search engine optimization means
that the search engine marketing company you hire adheres
to and closely follows the guidelines set forth by the
popular search engines. Many of the most popular and
widely used search engines have such guidelines and policies
that clearly states which practices and methods are acceptable
and which are not. Each of these search engines have
their own specific guidelines and policies that search
engine optimization professionals are required to follow
in order for a particular website to be included in their
search engine index. Violation of search engine guidelines
and utilizing unethical search engine optimization methods
that violate a search engines' policies can result in
warnings or even a permanent removal of your website
and all its web pages from that search engine, sometimes
referred to as being banned, or blacklisted. Overuse
or abuse of search engine optimization methods are not
only unethical and professionally irresponsible, they
also diminish the usability of search engines by polluting
the search engine result pages with misrepresented, lower
quality content.
There are no short cuts in the world of search engine
marketing and search engine optimization. It takes an
array of Internet marketing and search engine marketing
professionals to perform all the specialized tasks involved
in executing a successful search engine marketing campaign.
Just like many things in life, you get what you pay for
when it comes to engine marketing and search engine optimization.
Utilizing ethical search engine optimization methods,
following the guidelines and adhering to the policies
set forth by the search engines is the only way to ensure
that your search engine marketing efforts not only achieve
success, but also remains successful from month to month
and year to year.
We hold our web design, Internet marketing and search
engine marketing professionals to a work ethic inline
with our philosophy. For over a decade, IntraMedia has
been providing ethical search engine optimization and
search engine marketing solutions for businesses and
organizations of all types.
IntraMedia provides one comprehensive Internet presence
solution, by integrating compelling web design with progressive
Internet marketing. For more information on Internet marketing, search
engine marketing or search engine optimization (SEO,) please visit the
Internet Marketing
section or select a specific area below. |
