 Highly
visible search engine placement in the search engines
is a great way to drive a lot of traffic to your website.
There are various search engine marketing strategies
that can accomplish high search engine placement and
visibility. Whether it's through the utilization of search
engine marketing strategies like paid inclusion, pay
per click management (PPCM), or even search engine optimization
(SEO), the objective is the same; the placement of search
engine listings in strategic places where potential customers
will encounter them. Search engine marketing is the most
effective technique used today by Internet marketing
professionals. Search engine placement is one of the
most important aspects of search engine marketing, connecting
people who are looking for a particular product, service
or information in the search engine to your website is
no simple task. There are a myriad of technologies, research,
testing, as well as proprietary methodologies involved
in successfully executing a search engine marketing strategy.
There are many different types of search engine placement
strategies. Knowing what strategies to utilize and how
to implement them together as one integrated solution
is the key to success in the search engines. Each search
engine placement strategy has a beneficial use and when
utilized in conjunction with other strategies, forms
a successful search engine placement campaign. Some of
the more widely used search engine marketing techniques,
such as paid inclusion, pay per click adverting, and
search engine optimization, work very differently but
are all viable strategies for placing your website listing
in the search engines. For instance, paid inclusion is
a search engine placement service that is offered by
many popular search engines where a fee is paid to the
search engine in order to have listings placed in their
search engine. Fees are usually yearly, and require a
fee for each page in their index. Whereas the pay per
click (PPC) model allows the placement of search engine
listings that are based on a pay per use and pay per
performance system, allowing search engine marketing
professionals the flexibility of only bidding on relevant
keyword listings as well as allowing them to influence
the position of their search engine placement based on
bidding for a particular keyword term. Additionally,
search engine optimization (SEO) is a more natural, or
organic, approach to search engine placement. Search
engine optimization is the analysis and organization
of information in an ethical and accurately represented
manner in order to place your websites search engine
listings in visible positions in the search engine result
pages (SERPs.) Search engine optimization utilizes a
mixture of research, compilation and analysis of data
and indexing / programming technologies to achieve desirable
placement in the search engines.
Only an experienced and knowledgeable search engine
marketing company can formulate an effective strategy
that will ensure high visibility in the search engines.
IntraMedia has been successfully implementing search
engine marketing campaigns since 1999. Properly executed
search engine placement is a highly effective search
engine marketing strategy that along with a viable internet
marketing campaign can drive high volumes of Internet
users to your website and other web properties.
IntraMedia offers the complete Internet presence solution,
by integrating compelling web design
with progressive Internet marketing.
For more information on our search engine marketing services,
including search engine optimization (SEO) and pay per
click management (PPCM,) select from the links below. |
